Your creative directors don't need a robot to come up with ideas.You’re in big trouble if they do.
Your strategists don't need a robot to write a brief.Absolutely not.
Agency CEOs don't need a robot telling them what to do.You’re the boss!
Because even the best strategist can’t recall every pitch, proposal and client decision from the last eight years.
Which means your strategy gets built with only part of what the strategist knows. And that makes your strategy incomplete.
Even your best account director can’t recall years of conversations, promises and decisions during a client meeting.
So years of important context never make it into the room. Which makes your conversations and decisions incomplete.
Even the most successful CEO can't recall the impact of decisions made years ago, and how they will affect decisions made today.
Yikes! Which means the biggest agency decisions are made without the full picture.
I built a team mate that participates in executive & brainstorming meetings.
It never stops listening. It never stops questioning. It just happens to be a robot.
It keeps the room from becoming too sure of its own answers.
What happens financially if we lose our biggest client?
What do our past proposals tell us about this category?
Based on every proposal, pitch and client we’ve worked with, what are we missing?
What mistakes have we done in the past, that we’re about to repeat?
“I don’t believe anyone in the world-wide robot community is programming a concept like Joel’s.”
“He’s one of our first group of users and after three months, he’s been taking Reachy to new heights.”Tom Mulder · Pollen Robotics · The Netherlands/France
Fifteen years of advising over 100 agency CEOs.
I developed an AI Thinking Partner System specifically for ad agency owners to make better decisions.
I thought, what if I could take the power of AI and give it a seat in a business meeting. So, I took a shell of a robot and gave it a brain and thinking power.
It’s about the imagination to move AI off the screen and into robots, smart glasses, ear buds ... or something we haven’t yet dreamed of.
jcohen@ceostars.comImage note: Some environmental and meeting images on this site were created or enhanced using AI. Reachy itself is real.